FACTORS INFLUENCING SUSTAINABILITY OF CORPORATE SOCIAL RESPONSIBILITIES PROJECTS IN KCB BANK: A CASE OF KCB BANKS IN MERU COUNTY
Charles Kiara - Masters of Arts in Project Planning and Management, University of Nairobi, Kenya
Prof. Harriet Kidombo - University of Nairobi, Kenya
ABSTRACT
Project sustainability is indicated by the ability to continue to meet objectives defined in term of benefit levels. The KCB Foundation was established in 2007 to implement the banks Corporate Social Responsibility programmes and to bring to life the Banks corporate value of caring for the community. The KCB Group Foundation projects enterprises development, health, education, environment and humanitarian aid programmes in communities where the KCB Group Foundation operates investment. The purpose of the study was to establish the factors influencing sustainability of CSR projects in KCB bank with a survey of KCB banks in Meru County. The specific objectives were to establish the influence of leadership support on sustainability of CSR projects in KCB bank with a survey of KCB banks in Meru County, to find out the influence of sources of CSR finance on sustainability of CSR projects in KCB bank with a survey of KCB banks in Meru County, to determine the influence of organization policies on sustainability of CSR projects in KCB bank with a survey of KCB banks in Meru County and to determine the influence of employee commitment on sustainability of CSR projects in KCB bank with a survey of KCB banks in Meru County. This study adopted a descriptive survey research design and the study focused on 55 management and heads of sections of KCB bank in Meru County. The study adopted a census sample design and data was collected through questionnaire. Descriptive statistics which included frequencies and percentages were used. Quantitative data was presented using tables while qualitative data was presented in narrative form. It was found that is no highly committed staff to enhance the sustainability of CSR projects in KCB bank and that there is no employee system in place which involves all employees in improving the sustainability of CSR projects in KCB bank. The study concludes that leadership does not provides social facilities in order to enhance the sustainability of corporate social responsibility programs. The study recommended that the KCB bank leadership needs to be trained on the importance of CSR projects and how they can own the projects for sustainability.
