SUPPLY CHAIN RISKS MITIGATION STRATEGIES ADOPTED BY MANUFACTURING FIRMS IN KENYA: A CASE OF COCA COLA COMPANY (K)
Mohamed Konse Siba - Masters Student, Jomo Kenyatta University of Agriculture and Technology, Kenya
Dr. Jane Omwenga - Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya
ABSTRACT
The aim of the study was to investigate the supply chain risks mitigation strategies adopted by manufacturing firms where the context of focus will be Coca Cola Company in Kenya. The specific objectives of the study were: To establish the effects of capacity addition strategy, channel flexibility strategy, inventory addition strategy and supply chain responsiveness strategy on mitigation of supply chain risks in Coca Cola Company. The study applied a descriptive research design. The target population was 83 top managers, their deputies and lower level management staffs at the Coca Cola Company. Descriptive statistical tools such as SPSS and MS Excel helped the researcher to describe the data. The study found that the Company faces supply chain risks in the current business environment. It has adopted capacity addition strategy in the mitigation of supply chain risks, channel flexibility strategy, inventory addition strategy and supply chain responsiveness strategy. Paying more attention to risk and to managing that risk is critical as new technologies, regulatory requirements, consumer demands, and potential disruptions combine to make the petroleum industry supply chain risk management increasingly complex. The stakeholders in the supply chain view supply chain management as a strategic activity, rather than just mere operational activity. The company needs to plan to invest in good communication infrastructure to avoid any failure in inventory management. There is need for the Company to create a department for supplier selection and evaluation.
