FACTORS INFLUENCING THE ADOPTION OF GREEN SUPPLY CHAIN MANAGEMENT STRATEGY IN INDUSTRIES: A CASE OF DELMONTE COMPANY
Walter Ndege Machogu - Master of Arts in Project Planning and Management, University of Nairobi, Kenya
ABSTRACT
Green supply chain management (GSCM) is an approach to improve performance of the process and products according to the requirements of environmental regulations. The purpose of the study was to establish factors influencing adoption of Green supply chain management strategy in a Manufacturing Company in Kenya. The objectives of this study were to establish the influence of management support, staff training, communication strategy and market structure on the adoption of GSCM strategy at Delmonte Company. The study adopted descriptive research design. The target population of the study was 110 managers in all level of Management employees from Delmonte. The study used stratified random sampling in coming up with 86 staff from Delmonte. The study relied on primary data which was obtained using questionnaires. This study generated both qualitative and quantitative data. Qualitative data was analyzed by the use of content data analysis and quantitative data was analyzed using descriptive statistics including percentages, frequencies, means and standard deviation. Regression analysis was conducted to show how management support, Staff training, communication strategy and market structure influences adoption of GSCM. Presentation of quantitative data was done using frequency tables while presentation of qualitative data was done using prose form. The study found that management support influence the adoption of GSCMS in the companies through budgetary allocation, encouragement of employees to adopt GSCMS. Communication of strategies influences the adoption of GSCMS in the companies to a very great extent. The study further deduced that staff training through the formal process of training, career progression influence the adoption of GSCMS in selected agro manufacturing companies. The study concludes that staff training had the greatest effect on the adoption of GSCMS, followed by management support, then policy framework while level of communication of strategies had the least effect to the adoption of GSCMS. The study recommends that the government should set rules for disposing waste and consider more investment in recycle plants. It is recommended that the management at the companies should be dedicated to encourage teamwork among the employees and also support their juniors to achieve objectives. The companies should encourage teamwork, improve the working environments and set clear roles and responsibilities. The management should encourage team building and train skilled laborers for reverse logistics management.
